Regent Seven Sea Cruises, in collaboration with Motorsport Lab, is introducing four exclusive pre- and post-cruise programmes across seven European voyages for 2027.
Designed for automotive enthusiasts and travellers seeking immersive destination experiences, the new collection invites guests to explore the celebrated motoring cultures of Barcelona, England’s Goodwood Estate, and Italy’s Motor Valley through supercar and classic-car driving, private automotive access, motorsport activities, regional cuisine, and destination-led cultural experiences.
Wesley D’Silva, President of Regent Seven Seas Cruises, said the most meaningful travel experiences connect guests with the people, culture, and passions that define a destination.
“Through our expanded collaboration with Motorsport Lab, guests can go beyond traditional sightseeing to experience some of Europe’s most iconic automotive regions through exclusive access, expert guidance and unforgettable moments.”
Ray Chang, Founder and CEO of Motorsport Lab, said the 2027 programmes invite guests to experience motorsport culture from the inside, whether driving modern supercars or taking the wheel of a classic Porsche in Barcelona, discovering the heritage of Goodwood, or exploring the extraordinary automotive culture of Italy’s Motor Valley.
Curated and led by Motorsport Lab, the collection includes two distinct Motorsport Magic experiences in Barcelona, House of Motorsports at Goodwood in England and Italy’s Supercar Escape in Bologna.
Each experience extends the Regent journey beyond the ship with highly personalised access and thoughtfully designed programming centred on the character of each destination.
Moreover, the new programmes build on previous Motorsport Lab-curated experiences. In 2025, guests took part in supercar driving and private automotive access in Barcelona, drove the Monaco Grand Prix street circuit in exotic cars and journeyed into Italy’s Motor Valley for Ferrari and Lamborghini experiences complemented by destination-inspired dining.
Also Read: Regent Seven Seas Cruises Introduces Largest-Ever Spa on Luxury Cruise Line