Unnati Agri, one of India’s largest integrated agri-input platforms, has raised $1.80 million in debt from the country’s largest AI-Native debt platform – Recur Club – for startups and SMEs.
The funds will be used to strengthen seasonal working capital, support inventory procurement, and expand distribution capabilities following its merger with Gramophone – which brought together Unnati’s wholesale distribution network with Gramophone’s farmer-facing digital platform, giving the combined entity the largest integrated reach in India’s agri-input sector.
Founded in 2010, Unnati operates across the agri-input value chain, spanning manufacturing, wholesale distribution, retail, and farmer engagement. Over fifteen years, the company has built a deep presence in India’s agricultural ecosystem and raised more than US$13.24 million in equity from institutional investors including NABVENTURES.
Unnati is striving to accelerate sustainable product adoption. Sustainable agri-inputs currently account for 35-40 percent of sales, with the company targeting 66 percent within two to three years – a shift it describes as demand-driven, reflecting genuine uptake across its retailer and farmer network.
Amit Sinha, Co-founder, Unnati Agri, said agriculture runs on seasonal cycles, and timely access to working capital is critical to keeping the supply chain moving.
“Debt is the right instrument for us at this stage because it allows us to scale efficiently without diluting equity ahead of our planned fundraise. Recur Club understood the dynamics of our business and delivered capital aligned with our operational requirements.”
Eklavya Gupta, Co-founder and CEO, Recur Club, added that Unnati has spent fifteen years building what very few agri platforms have – real distribution depth combined with direct farmer reach.
“Their push toward 66 percent sustainable product adoption is commercially grounded, not aspirational, and their trajectory from this raise toward an IPO is credible. We’re excited to be part of that journey.”
Unnati is targeting an equity raise of approximately US$30-35 million in the second half of 2026 to further accelerate growth. The company also intends to pursue a public market listing within three to four years as it continues to strengthen its position in India’s agricultural value chain.
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