Fred. Holidays has launched its new Beyond the Water campaign, showcasing a collection of exceptional journeys designed around some of the world’s most iconic destinations and bucket-list experiences.
Each journey takes customers beyond the water, combining ocean or river sailings with incredible stays, tours and experiences for a deeper, more immersive way to discover the destination.
Created for travellers looking to experience more of a destination, each journey brings together incredible tours, cultural experiences and handpicked stays with an ocean or river cruise, creating one seamless holiday that offers a deeper and more immersive way to discover the world.
Simon Sharpe, Head of Tour Operations at Fred. Holidays, said travel has never been more experience driven.
“Today’s travellers are looking beyond traditional holidays and seeking journeys that inspire, enrich and leave a lasting impression. Beyond the Water has been created for those who have always dreamed of seeing the world’s greatest sights, experiencing iconic moments and discovering destinations in a deeper and more meaningful way.”
From legendary landmarks and extraordinary wildlife encounters to cultural treasures and unforgettable events, he highlighted that these are the kinds of experiences that stay with you long after you return home.
“This piece is about more than just the cruise – the cruise is only the beginning and our aim is to inspire people to embrace the possibilities of travel and help them turn their bucket-list ambitions into reality.”
Fred. Holidays Bucket-List
The collection takes away the complexity of planning these multi-element adventures. Fred. Holidays brings the stays, experiences, travel arrangements and cruise together, giving agents everything they need to confidently sell an extraordinary holiday while making the journey simple and seamless for their customers.
At the heart of the campaign is the belief that travel should be about more than simply visiting a destination.
Whether exploring ancient wonders, immersing themselves in local cultures, discovering spectacular natural landscapes or attending world-famous events, customers can experience bucket-list destinations in greater depth.
Beyond the Water provides a powerful opportunity to reach customers who may be dreaming about these destinations and experiences, but who may never previously have considered a cruise.
By leading with the destination and combining exceptional experiences on land with time on the water, agents can introduce ocean and river cruising as part of a much bigger travel experience.
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